Lovell Sports

Lovell Sports was founded in 1990 as Lovell Rugby, growing to become the most trusted name in the UK for all things rugby and the world's largest online rugby retailer. The company later expanded into football with Lovell Soccer and revolutionised in 1998 to become an e-commerce business, now one of the biggest online sports stores.

With over 25 years of industry experience, Lovell Sports stocks an extensive range of rugby boots, clothing, equipment, football boots, and training gear from industry-leading brands including Nike, adidas, Mizuno, Canterbury, Puma, New Balance, and Under Armour. They're certified retailers of all major football and rugby brands.

Beyond their core sports, Lovell Sports has expanded to offer elevated product ranges for running, equestrian, cricket, hockey, tennis, triathlon, and water sports. Their comprehensive selection covers everything from footwear and apparel to protection gear, balls, and training equipment.

Based in Shirebrook, Lovell Sports Limited continues to serve sports enthusiasts across the UK and beyond, combining decades of specialist knowledge with the convenience of modern e-commerce to deliver quality sports equipment to athletes at every level.