Japanese sportswear brand creating performance running shoes and athletic apparel since 1949, based on 'A Sound Mind In A Sound Body'.
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Be the first to write a reviewASICS was founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, beginning with basketball shoes before expanding into running and athletic footwear. The name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano' - 'A Sound Mind In A Sound Body' - a philosophy that continues to drive the brand today.
Originally known as Onitsuka Co., Ltd., the company merged with GTO Co. and JELENK Co. in 1977 to form ASICS Corporation. Today, ASICS is renowned for its performance running shoes, developed through extensive biomechanical research at the ASICS Institute of Sport Science.
With headquarters in Kobe and over 600 retail stores globally, ASICS generated over ¥679 billion in sales in 2024. The company's running shoes represent 50% of income, with the brand also offering apparel, accessories, and the iconic Onitsuka Tiger lifestyle line.
ASICS EMEA has reported its strongest financial year, reaching record revenues of €1.204 billion in 2025, an 18.4% year-on-year increase. The post ASICS EMEA achieves record revenues as European sportswear demand increases appeared first on InternetRetailing.
Student Discount
15% student discount through Student Beans
Gift Cards Available
Loyalty Programme
OneASICS
Free membership with exclusive benefits including early access, member-only products, and rewards on purchases
Free UK standard delivery on orders over £50. Express delivery available.
Returns Policy
Free returns within 30 days of delivery. Items must be unworn with tags attached.
Founded
1949
Headquarters
Kobe, Hyōgo, Japan
Number of Stores
600+
ASICS is committed to sustainability through recycled materials, reduced emissions, and the Net Zero 2050 target.
ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', meaning 'A Sound Mind In A Sound Body'.
Yes, students can get 15% off through Student Beans verification.
OneASICS is the free loyalty programme offering exclusive benefits, early access to products, and rewards on purchases.
ASICS was founded in 1949 with a commitment to nurturing youth through sport. The name represents the philosophy of balanced physical and mental wellbeing.
Developed at the ASICS Institute of Sport Science, running shoes feature GEL technology and advanced cushioning systems.
Join OneASICS for free to access exclusive member benefits, early product access, and rewards on every purchase.
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