FitFlop

FitFlop is a London-based footwear brand founded in 2007 by Canadian entrepreneur Marcia Kilgore, who also created Soap & Glory. From day one, Kilgore had a vision for blending beauty with biomechanics, working with British biomechanists Dr David Cook and Darren James to create the Walkstar sandal featuring the revolutionary Microwobbleboard midsole. Designed to absorb shock and diffuse pressure, FitFlop's triple-density midsoles provide enduring comfort. Today led by in-house biomechanist Dr Kim Lilley, the brand has sold over 65 million pairs across 73 countries with more than 5,000 stores worldwide. Many FitFlop products carry the APMA Seal of Acceptance from the American Podiatric Medical Association.