Sol de Janeiro enters the solid fragrance category with Boots-exclusive launch
Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! Sol de Janeiro is expanding its fragrance portfolio with the launch of Jelly Perfume Balm’s (£25), marking the brand’s first entry into the solid fragrance category. This new format launches exclusively with Boots in-store and online from 27th February. The launch responds to accelerating consumer demand for portable, swipe-based fragrance formats,...


