Vapestore

Vapestore is the UK's first vaping franchise, launched in 2013 by Brett Horth. Horth was a 20-cigarette-a-day smoker when he discovered electronic cigarettes while running his SEO firm Evolve Digital Media – he switched completely to vaping within a few weeks and hasn't had tobacco since 2011. Before Vapestore, he founded Vapouriz, an online vape store, bootstrapped with £15,000 of his own savings plus investments from his godfather and a friend. He made back his investment within two days of placing a full-page ad in the Sun. Spotting customers travelling miles to purchase products, Horth launched Vapestore to bring vaping to the high street.