ALA Insurance

About ALA Insurance

Founded in 1990 and headquartered in Malton, North Yorkshire, ALA Insurance has grown to become the UK's largest independent provider of GAP insurance. Operating as ALA IB Limited, the company is authorised and regulated by The Financial Conduct Authority, ensuring high standards of service and consumer protection. With a focus on a customer-centric ethos, ALA Insurance is renowned for its expert team and award-winning customer service, making them a trusted choice for vehicle owners across the UK.

Comprehensive Vehicle Protection

GAP Insurance Explained

ALA Insurance specialises in Guaranteed Asset Protection (GAP) Insurance, a crucial safeguard against the financial impact of vehicle depreciation. In the event of your car being declared a total loss due to theft, fire, or accident, GAP insurance covers the 'gap' between your motor insurer's payout and either the original purchase price or the outstanding finance on your vehicle. This protection is available for both new and used cars, offering peace of mind in an unpredictable market where vehicle values can drop significantly over time.

Beyond GAP: Warranty, Keycare & Breakdown

Beyond their core GAP insurance offering, ALA provides a suite of essential vehicle protection products. Their Car Warranty policies help manage unexpected repair costs once your manufacturer's warranty expires, with various levels of cover available. Keycare insurance protects against the expense and inconvenience of lost or stolen car and house keys, including locksmith charges. Furthermore, ALA's Breakdown Cover ensures you're never stranded, offering roadside assistance, vehicle recovery, and even European cover options for comprehensive travel peace of mind.

Why Choose ALA Insurance?

Choosing ALA Insurance means opting for an insurer highly recommended by industry experts like The Car Expert, Honest John, and Whatcar?. Their commitment to customer satisfaction is evident through their numerous awards for best customer service. With a friendly, UK-based support team, ALA ensures transparent communication and expert guidance, helping customers make informed decisions. They are dedicated to providing 'insurance from the kind kind, not the pushy kind', focusing on open and honest information every step of the way.