Baby Mori

MORI was founded in 2015 by Akin Onal after becoming a first-time uncle. Frustrated by the lack of stylish, high-quality baby clothing to gift his new niece, he noticed a gap in the market for an online-first baby brand using fabric gentle enough for a baby's sensitive skin and special enough to gift. Using his family heritage in textiles, Akin created MORI's innovative signature fabric, overlaying it with minimalist Japanese design. MORI is Japanese for forest, a subtle nod to the purity of nature that inspires the brand. Design inspiration comes from Scandinavian and Japanese concepts that focus on natural aspects paired with sleek styles. MORI products include sleepwear, daywear, and bath items for infants and children, made from organic cotton and bamboo. Their Clever Zip Baby Pajamas and Clever Sleep Sack promise better sleep, garnering the brand a cult following among gifters and sleep-deprived parents alike. The brand quickly developed a celebrity following, with famous parents including Kourtney Kardashian, Hilary Swank, and Shay Mitchell choosing MORI for their little ones. This endorsement has helped establish MORI as a premium destination for thoughtful baby gifts. Based in Grove, United Kingdom, MORI has raised $9.48M in funding over 4 rounds, including a $5.06M Series A in 2019, enabling continued growth and product development. The brand has expanded internationally while maintaining its commitment to quality, natural materials, and beautiful design.