AATU Dog and Cat Food

AATU is a super-premium British pet food brand launched in 2014 by Pet Food UK Ltd, the company behind Barking Heads and Meowing Heads. AATU was the world's first single-source protein, 80/20 dry pet food, founded on the principle that dogs and cats thrive on high-protein diets. The brand reimagines raw feeding with recipes combining over 80% meat or fish with their signature Superfood Blend of fruits, vegetables, and botanicals. Designed in Britain by expert nutritionists and manufactured to the highest standards, AATU extended to cat food in 2015. Pet Food UK, founded in 2009, was acquired by Inspired Pet Nutrition (IPN), the UK's largest producer of dry pet foods, to expand international reach.