Pink Vanilla

Gen Z fashion destination launched in 2019, offering Y2K vibes and street styles inspired by pop culture.

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Affordable FashionGen ZTrendyWomen's FashionY2K

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About Pink Vanilla

Pink Vanilla was launched in 2019 in East London by the team behind Blue Vanilla, aiming to attract a younger generation with trend-focused fashion. Described as 'everygirl's must-shop destination for a fun fashion fix', the brand is inspired by street-styles, pop culture and Gen Z trends. Part of the Nova Group's Vanilla brand family alongside Blue Vanilla and Pure Vanilla. Available on their own website plus Boohoo, Debenhams, New Look, Matalan, SecretSales and eBay. Committed to sustainability with 99% recycled plastic packaging.

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UK delivery available. Also at New Look stores.

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