Finery London - UK

Finery London is a British womenswear fashion label founded in March 2014 by Nickyl Raithatha, Luca Marini, and Caren Downie – former ASOS fashion director and Topshop buying director. After obtaining initial funding from Rocket Internet, Finery London launched in February 2015 with a 150-piece collection. The brand's approach is to offer smaller collections for women, not girls, that are moderately priced, well-styled, and versatile. Now owned by Touker Suleyman and relaunched in 2021, Finery London has moved to a more accessible price point to attract a wider customer base. Stocked in third-party retailers including Marks & Spencer, John Lewis, Next, and QVC alongside their own website.