Saltrock UK
Original British surfwear brand born in Cornwall in 1988, offering lifestyle clothing for the whole family.
Current Offers
Upto 30% off Selected Lines
Upto 30% off Selected Lines
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Saltrock Surfwear was created in 1988 by brothers Ross and Angus Thomson in Cornwall. Running short of funds to support their surfing passion, they put their artistic talents to work, printing original surf-inspired designs on t-shirts with a homemade screen and selling them from their Austin Allegro. They named the brand after their favourite surf break in South Africa.
The surfers of Cornwall loved the shirts, and demand quickly grew. The brothers moved from Penzance to Croyde, building what would become the UK's original surfwear brand. Their mascot Tok—a crazy-haired surfer boy named after the South African Tokoloshe legend—has become an iconic symbol of the brand.
Today, Saltrock is a major British lifestyle brand with over 60 stores across the UK, offering clothing and accessories for men, women, and children. Products include swimwear, t-shirts, hoodies, wetsuits, and outdoor essentials designed for surfing, camping, and coastal adventures—all still designed locally in Devon.
After briefly entering administration in 2018, Saltrock was acquired by Crew Clothing Co Group. The brand continues to strengthen its commitment to sustainability with more recycled materials and planet-friendly processes each season.
Discounts & Loyalty
Student Discount
Student discount available.
Gift Cards Available
Shipping & Returns
UK delivery available. See website for shipping options.
Returns Policy
Returns accepted within 28 days with proof of purchase.
Company Information
Founded
1988
Headquarters
Devon, UK
Number of Stores
60+
Parent Company
Crew Clothing Co Group
Payment Methods
Sustainability
Commitment to sustainability with increasing use of recycled materials and planet-friendly processes each season.
Frequently Asked Questions
Where is Saltrock based?
Saltrock is based in Devon, UK, where all products are still designed locally. The brand was originally founded in Cornwall in 1988.
How many Saltrock stores are there?
Saltrock has over 60 stores across the UK, with click and collect available.
Who is Tok the mascot?
Tok is Saltrock's crazy-haired surfer boy mascot, named after the Tokoloshe—a South African legend brought by the founders from their home country.
Born in Cornwall
Created by surfing brothers Ross and Angus Thomson in 1988, Saltrock grew from selling t-shirts from an Austin Allegro to the UK's original surfwear brand.
British Lifestyle Brand
With 60+ stores across the UK and designs still created in Devon, Saltrock offers quality surfwear and coastal lifestyle clothing for the whole family.
1 offer available
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Contact Information
Customer Service Hours
Monday to Friday, 9am to 5pm
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