Spell & The Gypsy Collective

Spell (formerly Spell & The Gypsy Collective) is an Australian bohemian fashion brand founded by sisters Elizabeth Briedis and Isabella Pennefather in Byron Bay in 2009. The brand creates elevated boho clothing featuring vibrant prints, signature kimonos, maxi dresses, and swimwear. Spell is committed to ethical production and sustainability, using sustainable fabrics, compostable packaging, and powering their flagship store with solar panels. Their designs celebrate free-spirited adventure and are sold globally through their website and stockists including Anthropologie and Free People.