Billionaire Boys Club

Billionaire Boys Club (BBC) is an iconic streetwear brand created in 2003 by singer Pharrell Williams, his manager Rob Walker, fashion designer Nigo (creator of A Bathing Ape), and Japanese graphic designer Sk8thing. The brand debuted in Williams' 'Frontin'' music video and is credited with helping popularize streetwear's visibility in high fashion. With the aspirational mantra 'Wealth is of the heart and mind, not the pocket,' BBC embraces originality and self-expression. From its online origins, the brand expanded with stores in Tokyo, New York, and London. Sub-labels include Ice Cream, Bee Line, and Billionaire Girls Club. The brand's co-founders have since risen to head major luxury houses – Nigo at Kenzo and Pharrell at Louis Vuitton.