Bella Freud

Bella Freud is a British luxury fashion label founded in 1990 by designer Bella Freud, great-granddaughter of Sigmund Freud and daughter of artist Lucian Freud. Her fashion career began at 16 working for Vivienne Westwood at Seditionaries before studying in Rome. Presenting her first collection in March 1990, she was named Young Innovative Fashion Designer of the Year at the British Fashion Awards in October 1991. Famous for signature slogan knitwear including the iconic 1970 jumper, Je t'aime Jane, and Ginsberg is God designs, the brand embodies elegant rock and roll style with a large celebrity following. Her provocative slogans, nostalgic pop culture references, and distinct aesthetic have made Bella Freud synonymous with contemporary British cool.