Axel Arigato taps Adidas executive for CEO role
Swedish footwear brand Axel Arigato has appointed Frederic Sarrant as its new chief executive. He has been working for the last 16 years with Adidas, most... View Article

Swedish luxury sneaker brand since 2014, handcrafted in Portugal from Italian materials with weekly new drops.
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Be the first to write a reviewAxel Arigato was founded in Sweden in 2014 by Albin Johansson (CEO) and Max Svärdh (Creative Director), who met in Gothenburg through mutual friends. Born with a disruptive mindset, the brand modernises and democratises the sneaker landscape through style, quality, community and a digital-first approach.
The name blends Scandinavian minimalism and Japanese precision - 'Axel' is a common Swedish name, while 'Arigato' means 'thank you' in Japanese. Handcrafted in Portugal from premium Italian materials, they achieve couture craftsmanship at accessible prices by cutting out the middleman.
Iconic designs include the minimalist Clean 90 (introduced 2016) and the chunky-soled Orbit. Eschewing traditional seasonal collections, they use an innovative 'Drop of the Week' model releasing one new style weekly, achieving healthier inventory and encouraging more conscious buying.
Swedish footwear brand Axel Arigato has appointed Frederic Sarrant as its new chief executive. He has been working for the last 16 years with Adidas, most... View Article
Drapers Axel Arigato poaches CEO from Adidas Premium Swedish brand Axel Arigato has tapped Adidas veteran Frédéric Serrant for its new CEO, replacing co-founder Albin Johansson. The post Axel Arigato poaches CEO from Adidas appeared first on Drapers.
Student Discount
Student discount available.
Gift Cards Available
UK and international delivery available.
Returns Policy
Free returns within 14 days.
Founded
2014
Headquarters
Gothenburg, Sweden
Weekly drops encourage conscious buying. Direct-to-consumer reduces waste. Handcrafted in Portugal.
Handcrafted in Portugal from premium Italian materials.
'Axel' is Swedish, 'Arigato' means 'thank you' in Japanese - blending Scandinavian and Japanese influences.
Yes, student discount is available.
Blending Scandinavian minimalism with Japanese precision, handcrafted in Portugal.
New style released every week for fresh collections that encourage conscious buying.
Couture craftsmanship at accessible prices by cutting out the middleman.

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