Applied Art Forms

Applied Art Forms (A/A/F) is an Amsterdam-based fashion brand founded in 2020 by Guy Berryman, bassist for Coldplay. Drawing inspiration from vintage and workwear clothing, the brand selects long-lasting fabrics that improve with age. Utilizing elevated construction techniques from Japan and Europe, A/A/F highlights authentic manufacturing with a focus on process and materiality. Rather than following the fashion calendar, the brand maintains a permanent catalogue with occasional updates. Available at Dover Street Market locations worldwide.