Step One UK

Step One is an Australian underwear brand founded in 2017 by Greg Taylor after experiencing an uncomfortable chafing situation while hiking in New Zealand. Starting with just $5,000 and 5,000 pairs of underwear from his bedroom, Taylor grew Step One into an ASX-listed company in under five years. The brand uses luxurious viscose derived from organically grown, FSC-Certified bamboo, offering anti-chafe comfort for men and women. Launching a women's range in 2020, Step One expanded into UK retail with concessions in John Lewis stores from February 2025. Now with offices in Sydney, the UK, and the Philippines, Step One continues its mission of sustainable, comfortable underwear.