Nudea UK

Nudea is an innovative sustainable lingerie brand founded with a mission to revolutionise the underwear industry. The brand combines cutting-edge fit technology with sustainable practices to create comfortable, beautiful undergarments that work for real bodies. At the heart of Nudea's approach is their proprietary sizing system, developed to address the frustration many women experience with traditional bra sizing. Using innovative technology and extensive research, Nudea has created a simplified sizing approach that delivers a better fit without the confusion of traditional cup and band combinations. Nudea's collections feature clean, minimalist designs in a carefully curated colour palette. From everyday basics to more luxurious pieces, each garment is designed for comfort without compromising on style. The brand's wireless bras have become particularly popular, offering support and shape without underwiring. Sustainability is fundamental to Nudea's ethos. The brand uses recycled materials, sustainable fabrics, and responsible manufacturing processes. Packaging is plastic-free and recyclable, while the timeless designs are intended to last beyond seasonal trends. Nudea also operates a recycling programme, accepting old bras for responsible disposal.