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MCoBeauty UK

MCoBeauty UK

Australia's #1 viral beauty brand bringing luxury-quality makeup to the UK at £30 or less, now at Superdrug.

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Affordable BeautyAustralian BeautyBeautyCruelty-FreeMakeupVegan
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Up to 30% off
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Current Offers

LOVEMCO

30% off sitewide

Expires tomorrowValid until 14/02/2026
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About MCoBeauty UK

MCoBeauty was founded by Shelley Sullivan in 2016 as an affordable spin-off of her premium brand ModelCo, which she created in 2002. The brand officially launched its current product range in 2020, quickly becoming Australia's leading luxe-for-less beauty brand. In July 2025, MCoBeauty launched in the UK exclusively at Superdrug stores and online. The 100% cruelty-free, vegan range delivers trend-focused makeup at £30 or less. Acquired by DBG Group in February 2025 in a deal valued at £740 million.

Shipping & Returns

Click & Collect

UK delivery via Superdrug. Click and collect available at Superdrug stores.

Returns Policy

Returns accepted - check Superdrug policy

Company Information

Founded

2016

Headquarters

Sydney, Australia

Number of Stores

Superdrug UK stores + online

Payment Methods
Visa
Mastercard
PayPalPayPal
AMERICANEXPRESSAmerican Express
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