Iconic London

Iconic London is a British beauty brand founded in 2015 by Jade Elliott, created with the mission of giving everyone access to professional-quality makeup that delivers a radiant, lit-from-within glow. Born from Jade's experience as a professional makeup artist working backstage at London Fashion Week and with celebrities, the brand distils runway techniques into easy-to-use products for everyday consumers. Iconic London quickly became known for its hero product, the Prep-Set-Glow spray, and has since expanded into a comprehensive range of complexion, lip, and eye products all designed to create luminous, dewy skin. The brand's aesthetic reflects London's diverse beauty scene, celebrating all skin tones with inclusive shade ranges. Iconic London products are vegan and cruelty-free, combining high-performance formulas with beautiful, Instagram-worthy packaging.