Cult Beauty Ltd.

Cult Beauty Ltd.

Curated online beauty destination featuring over 300 cult brands, expert advice and exclusive launches.

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2 Offers2 VouchersStudent DiscountNHS DiscountFree Delivery over £40.00
4 deals available
2 offers2 voucher codes
Up to 20% off
Verified today

Current Offers

Best Deal

Get 20% Off Almost All Skincare

Get 20% Off Almost All Skincare

Added yesterdayValid until 17/02/2026

Spend £60 on Patrick Ta eyes and enjoy a FREE full size Major Volume Plumping Gloss & Moisture Lip Balm Duo.

Spend £60 on Patrick Ta eyes and enjoy a FREE full size Major Volume Plumping Gloss & Moisture Lip Balm Duo.

Expires in 2 daysValid until 15/02/2026

Voucher Codes

20% Off Selected Fragrance + 15% Off (Almost) Everything Else

CBAFF
Added 2 days agoValid until 28/02/2026

Valentines Day Affiliate Exclusive - Get 20% Off Sitewide

LOVEFROMCB
Expires in 3 daysValid until 16/02/2026

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About Cult Beauty Ltd.

Cult Beauty is a premium online beauty retailer founded in 2008 by beauty journalist Alexia Inge and Jessica DeLuca. The platform has become the go-to destination for beauty enthusiasts seeking carefully curated, high-performance skincare, makeup, haircare, and wellness products from around the world.

What sets Cult Beauty apart is their rigorous approach to brand curation. Every product must prove its cult status through efficacy and innovation before being added to the site. This selective approach means customers can shop with confidence, knowing that every product has been vetted by beauty experts.

Cult Beauty features over 300 brands ranging from established luxury names to emerging independent labels. The site is particularly known for introducing British customers to exciting international brands, often securing UK exclusives on highly anticipated launches.

In 2021, Cult Beauty was acquired by The Hut Group (THG), strengthening its position in the competitive beauty e-commerce market while maintaining its editorial independence and commitment to genuine product recommendations.

Discounts & Loyalty

Student Discount

15-20% off with verification through UNiDAYS, Student Beans or TOTUM. Student discount code applied at checkout.

NHS Discount

15-20% off through Blue Light Card, Health Service Discounts or NHS Staff Benefits. 15% off orders over £25, 20% off orders over £50.

Gift Cards Available

Shipping & Returns

Free delivery over £40.00International Shipping

Standard UK delivery £3.95, free on orders over £40. Next day delivery available. International shipping to over 200 countries.

Returns Policy

Free returns within 14 days. Products must be unused and in original packaging.

Company Information

Founded

2008

Headquarters

London, England

Number of Stores

Online only

Parent Company

THG (The Hut Group)

Payment Methods
Visa
Mastercard
AMERICANEXPRESSAmerican Express
PayPalPayPal
PayApple Pay
Google Pay
Klarna
Clearpay
Sustainability

Cult Beauty is committed to sustainability with their 'Conscious Beauty' edit highlighting eco-friendly brands. They use recyclable packaging, partner with PETA for cruelty-free verification, and support brands with strong environmental credentials.

Frequently Asked Questions

Does Cult Beauty offer free delivery?

Yes, Cult Beauty offers free standard delivery on UK orders over £40. Express delivery options are also available.

Are Cult Beauty products authentic?

Yes, all products are 100% authentic and sourced directly from brands or authorised distributors.

Does Cult Beauty ship internationally?

Yes, Cult Beauty ships to over 200 countries worldwide with tracked delivery options.

Does Cult Beauty offer student discount?

Yes, verified students can receive a discount through Student Beans.

About Cult Beauty Ltd.

Cult Beauty is a premium online beauty retailer founded in 2008 by beauty journalist Alexia Inge and Jessica DeLuca. The platform has become the go-to destination for beauty enthusiasts seeking carefully curated, high-performance skincare, makeup, haircare, and wellness products from around the world. What sets Cult Beauty apart is their rigorous approach to brand curation. Every product must prove its cult status through efficacy and innovation before being added to the site. This selective approach means customers can shop with confidence, knowing that every product has been vetted by beauty experts. Cult Beauty features over 300 brands ranging from established luxury names to emerging independent labels. The site is particularly known for introducing British customers to exciting international brands, often securing UK exclusives on highly anticipated launches. In 2021, Cult Beauty was acquired by The Hut Group (THG), strengthening its position in the competitive beauty e-commerce market while maintaining its editorial independence and commitment to genuine product recommendations.

Why Shop at Cult Beauty Ltd.?

Shopping at Cult Beauty Ltd. through The Virtual Mall gives you access to exclusive deals, trusted service, and a seamless online shopping experience. Browse their full range of products and discover why customers choose Cult Beauty Ltd. for quality and value.

Shop with Confidence

When you shop at Cult Beauty Ltd. through The Virtual Mall, you benefit from secure checkout, easy returns policies, and access to the latest products and promotions. Visit Cult Beauty Ltd. today and find exactly what you're looking for.