Trinny London

Trinny London was founded in 2017 by Trinny Woodall, the British beauty entrepreneur and TV presenter known for What Not to Wear. Built from her kitchen table, the brand revolutionised beauty routines with the Stack—cream-based, multitasking pots that click seamlessly together. Targeting women aged 35+ who may feel overlooked in beauty, Trinny London has become one of Europe's fastest-growing beauty brands with a 90,000+ global community called the Trinny Tribe. The range now includes innovative skincare alongside makeup. Available online and through their King's Road flagship store plus seven John Lewis concessions across the UK.