Living Proof

Living Proof is a pioneering haircare brand founded in 2005 by a team of renowned hair stylists and biotech scientists from MIT, including Dr. Robert Langer, one of history's most prolific inventors in medicine. The company was created to solve the world's toughest beauty challenges through science. The brand began with a revolutionary approach: understanding the origin of hair problems rather than masking them. Scientists discovered and patented proprietary molecules like octaflouropentyl methacrylate (OFPMA) and poly beta-amino ester (PBAE), developing breakthrough solutions for common hair issues like frizz without using silicones. Living Proof holds 120 global patents and has developed over 450 formulas across 44 products, earning more than 200 awards. They received Edison Awards for Innovation in Consumer Products for their groundbreaking molecules, and their products are now retailed in 33 countries. The brand has attracted notable investment and celebrity involvement, with Jennifer Aniston becoming a co-owner. Living Proof continues to push the boundaries of silicone-free innovation, proving that scientific rigour can deliver exceptional hair care results.