Björn Axén
Swedish luxury haircare since 1963, loved by royalty, with dermatologically-tested products for healthy hair and scalp.
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Björn Axén is a prestigious Swedish luxury haircare brand established in 1963. The brand was founded by Björn Axén himself, who trained in Paris under the legendary hair master Monsieur Alexandre and worked with major fashion houses including Dior, Chanel, and Yves Saint Laurent before bringing glamour and professional hairdressing to Sweden.
The brand has served Swedish royalty since 1976, styling the royal family's hair for both everyday occasions and formal events. This dedication to excellence earned Björn Axén a royal warrant in 1984, cementing its position as Sweden's premier haircare authority.
Björn Axén was one of the first brands to pioneer the "skinification" of haircare, focusing on scalp health as the foundation of beautiful hair. Every product is dermatologically tested with a promise to be kind to both hair and skin. The cruelty-free product line launched in 1984 now encompasses over 80 haircare and styling products.
Today, Björn Axén continues to expand globally, bringing 60 years of Swedish haircare expertise and innovation to customers worldwide, including the UK market.
Shipping & Returns
International shipping available to the UK and Europe.
Returns Policy
Returns accepted within 14 days for unopened products in original condition.
Company Information
Founded
1963
Headquarters
Stockholm, Sweden
Payment Methods
Sustainability
Cruelty-free since 1984. Committed to sustainable practices and gentle, skin-kind formulations that minimise environmental impact.
Frequently Asked Questions
Is Björn Axén cruelty-free?
Yes, Björn Axén has been cruelty-free since 1984 and does not test any products on animals.
Where is Björn Axén from?
Björn Axén is a Swedish luxury haircare brand established in Stockholm in 1963, now available internationally including the UK.
What makes Björn Axén different from other haircare brands?
Björn Axén pioneered the skinification of haircare, focusing on scalp health. All products are dermatologically tested and the brand has been trusted by Swedish royalty since 1976.
Swedish Haircare Royalty
For over 60 years, Björn Axén has been Sweden's leading luxury haircare brand, trusted by royalty and professionals alike. Founded by a visionary hairdresser trained in Paris, the brand combines Scandinavian simplicity with world-class expertise.
Scalp-First Philosophy
As pioneers of the "skinification" of haircare, Björn Axén focuses on scalp health as the foundation of beautiful hair. Every product is dermatologically tested and formulated to be kind to both hair and skin.
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Contact Information
Customer Service Hours
Monday to Friday, 9am to 5pm CET
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