Hurley UK

Hurley is an American surf and lifestyle brand with deep roots in beach culture, founded in 1979 by Bob Hurley as Hurley Surfboards. The company transitioned to apparel in 1999 with the creation of Hurley International, and has since become one of the largest and most respected surf brands worldwide. Born from the beach and built for the future, Hurley is a global apparel and surf brand rooted in innovation, inclusion, and the endless pursuit of fun. The heart, soul and spirit of Hurley is rooted in surf culture, celebrating freedom of expression and the joy that it brings. The brand is best recognised for its premium boardshorts, along with clothing, swimsuits, wetsuits, flip-flops, and bags. Hurley was created to celebrate the freedom and creativity of the ocean lifestyle, blending performance with style for surfers, skaters, musicians, and creators around the world. Hurley is increasingly focused on sustainability, incorporating recycled materials into their products and adopting eco-friendly practices in their manufacturing processes. After being owned by Nike from 2002, the brand was acquired by Bluestar Alliance in 2019 and now operates independently while maintaining its core surf culture identity.