White Fox Boutique UK

White Fox is a globally recognised Australian fast fashion brand established in 2013 by Greek Australian entrepreneurs Daniel and Georgia Contos. What started as an eBay retail business run from their home has grown into an international fashion phenomenon, with the UK store launching in 2024. The co-founders embraced the startup hustle with stock filling up their home, then harnessed the power of social media and influencer marketing ahead of the game. This early-mover advantage in digital marketing helped them build a brand destined for global success, and White Fox quickly became the go-to online fashion destination for trend-conscious women. Celebrity fans include Bella Hadid, Romee Strijd, Kourtney Kardashian, Kim Kardashian, Kendall Jenner, Rita Ora, Emily Ratajkowski, and Hailey Baldwin, among many others. This celebrity following has cemented White Fox's reputation as a brand at the forefront of contemporary fashion. White Fox Boutique expanded beyond apparel with White Fox Swim (2016), White Fox Active (2017), and Veux Sunglasses (2017), offering a complete lifestyle range. The product catalogue includes dresses, tops, bottoms, jumpsuits, swimwear, activewear, loungewear, footwear, sunglasses, bags, and accessories. Based in Sydney, Australia, White Fox drops hundreds of new styles every week, ensuring there's always something fresh for customers looking to update their wardrobe. The brand is dedicated to bringing on-trend, quality fashion at accessible prices, whether customers live in loungewear or want statement pieces for going out.