Jojo Maman Bebe
Award-winning maternity, baby, and children's clothing brand inspired by French style, now part of Next plc.
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JoJo Maman Bébé was launched in 1993 by Laura Tenison from her kitchen table with just £50,000, inspired by her experiences in France where she discovered stylish yet practical clothing for expectant mothers and children. The brand quickly became synonymous with quality, thoughtful design, and timeless style.
The company's initial range was heavily inspired by traditional French Breton-style nautical clothing, which became part of their signature look. Over the years, the range expanded to include maternity wear, baby clothing, childrenswear, nursery products, gifts, and toys for babies through pre-schoolers.
JoJo Maman Bébé earned B Corp certification in 2016, demonstrating commitment to people, planet, and profit. In 2022, the company was acquired by Next plc, allowing founder Laura Tenison to step back while preserving the brand's independent ethos.
Discounts & Loyalty
Gift Cards Available
Shipping & Returns
Free UK standard delivery on orders over £50. Click & Collect available. Next day delivery available.
Returns Policy
Free returns within 28 days of delivery
Company Information
Founded
1993
Headquarters
London, UK
Parent Company
Next plc
Payment Methods
Sustainability
B Corp certified since 2016. Committed to sustainable and ethical practices throughout the supply chain.
Frequently Asked Questions
What ages do JoJo clothes fit?
JoJo offers maternity wear, newborn to 6 years children's clothing, plus nursery items and toys.
Do you have physical stores?
Yes, JoJo Maman Bébé has stores throughout the UK. Check the website for your nearest location.
What is B Corp certification?
B Corp certification means the company meets rigorous standards for social and environmental performance, transparency, and accountability.
French-Inspired Style Since 1993
JoJo Maman Bébé was founded by Laura Tenison, inspired by stylish French clothing for expectant mothers and children. The signature Breton stripe remains a brand hallmark.
B Corp Certified
Since 2016, JoJo Maman Bébé has been B Corp certified, meeting rigorous standards for social and environmental performance.
From Bump to Toddler
Shop maternity wear, baby clothing, childrenswear up to 6 years, nursery essentials, gifts, and toys.
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