Firebox is an online retailer based in London, England, that was created in 1998 as, an internet retailer founded by university friends Michael Acton Smith and Tom Boardman. Their inventory covers many different products from homewares, lifestyle accessories, unique tech, and unusual alcohol gifts.

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Firebox Information

About Us

We swung open our metaphorical doors in 1998 under the name One small snag - Hot Box was an existing company that peddled hardcore pornography. Not really our bag, we were more into cool gifts and (non-sexual) gadgets. A quick name change later and was born.

Shots! Shots! Shots!

Our first original creation was The Shot Glass Chess Set - a timeless cerebral battle of wits meets “getting p*ssed”. The more pieces you take, the more drunk you get. Nice. A fitting start to set the tone for future Firebox Creations - unusual gifts, with a twist.

We make Unicorns cry.

>Fast forward twenty years and we're still coming up with mad products that make us laugh (and pleasantly drunk). Using our closely-guarded extraction methods we harvest the tears of fantastical beasts to bring you premium Mythical Spirits.

And that's not all.

F*cking Strong Coffee, the world's hottest chilli chocolate, Spreadable Gin & Tonic, “Mushions” (squishy cushions with your face printed on it).

We love surprises.
We invented the Mystery Box because we got bored of everyone getting exactly what they asked for. Gift-giving used to mean something - what happened to the risk? The suspense? The surprise? We’re bringing it allll back. Put your fate in our hands and treat someone to a bit of mystery.

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